As we continue the Essential Skills series, there is one topic that can’t be stressed enough. It’s SALES, and no matter what we do in life we are involved in sales. After all, sales equals service and there is a fair exchange of value. The simple truth is that you can’t have customers without sales, so you better have a plan to get more of both! Sales is a necessary part of any business and your success in that business. That includes your Real Estate business. Nothing happens till you make a sale. That means you have to be clear on your pitch. This requires you to ask five questions. Listen to this episode to get these questions and learn how to arrive at the answers. Consider the first two questions as powerful seeds that will create the strong roots of your business. Then you get to water and nurture the heck out of those seeds for a period of time. During that time, you’re going to gain a lot more clarity and makes lots of decisions. Clarity leads to power. Decisions are absolutely required in order to cut off other options. With clarity and decisions you get to take action steps. The good news is that in your Real Estate business, you get to move more quickly. Some people think they need all the information to make a decision on a property. That’s not necessarily true. You’ll have to listen to this episode of Cash Flow Diary to get the inside scoop on creating more successful sales in your business and why you actually love sales. This episode covers a lot of ground.