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CFD 408 – Think Differently – Red Teaming Your Business

This episode shows you the importance of red teaming and how testing your assumptions can lead to greater success.

Bryce G. Hoffman is an author, speaker, consultant, and strategic advisor who believes that individuals have the power to transform companies and cultures with the right processes.

Hoffman wrote the bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which has become a manual for leaders who want to transform their companies. His latest book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, was just published by Crown Business in the United States and Little, Brown and Company in the United Kingdom.

Podcast Highlights

  • Who is Bryce Hoffman?

Bryce is a former journalist that witnessed many booms and busts and learned how businesses succeed or fail in the process.

After writing American Icon, Bryce began getting asked to present and implement many of the ideas in the book in other businesses. This lead to consulting and Bryce’s second book Red Teaming.

Don’t take your success for granted. You have to take great leaps forward to keep success going.

  • How Does Red Teaming Impact Business?

Bryce was looking for a system that businesses can use to challenge their systems. Red teaming is the cure for institutional complacency.

Success is a poor teacher. Everybody needs a system that challenges their assumptions and strategies.

Red teaming can also be used to identify businesses that are vulnerable to being disrupted.

  • Your Competitor’s Customers Are An Opportunity
  • How Much Work Is It To Apply Red Teaming?

To get the full benefit of Red Teaming, you need a separate set of eyes to look at your plans.

  • Inside Versus Outside Red Teams
  • Red Teaming Your Foregone Conclusions

How many areas of your life could benefit from reevaluating your assumptions?

Reference:

Bryce Hoffman, American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce Hoffman, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything

  • Bryce’s Takeaway

Just ask “why?”. Why is one of the most powerful words in the English language, there is no danger to asking why.

Just because you’re Red Teaming your plan doesn’t mean that there is anything wrong with your plan, but you won’t know that until you subject it to stress testing and scrutiny.

Links:

www.brycehoffman.com

www.redteamthinking.com

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