Everyone needs a place to live, work, play and lay.
You know what that means to me? Literally everything is a unit of real estate.
Think about it. We live in a house, condo or apartment. We work in a building (even if that means you work from your home or Starbucks).
We play in a privately owned theme park or public park, at our favorite movie theatre, in restaurants, in a concert hall, etc. We shop at our favorite stores and malls.
When we are ill, we head to our physician’s office, urgent care, hospital or maybe an acute care facility.
And when we pass from this world, guess what? We take up a small plot of real estate where we lay for eternity. Even if we take up residence in an urn it will take its place on someone’s mantle or other area of a loved one’s home, which is what? A piece of real estate.
Everything is real estate!
Think about that the next time you take a drive. Look out the window. Someone owns the houses, condos, apartments, businesses, parks and cemeteries.
Jails, utility companies, phone towers and everything else is owned by someone or a group of someones. That means there is an owner (or group of investors) or landlord involved. You can be on one side of that equation or the other.
Isn’t it better to be the owner of the real estate vs. the person who pays to receive the benefits of using the real estate? Then you can build more investment opportunities that will create more places for others to live, work, play and lay!
That’s the fun and challenge involved in being a real estate entrepreneur. You get to solve problems by creating new opportunities. That’s what I love about what I do!
If my team and I create nice places for people to live and work, the next logical step is to create places for them to play and lay. To do that, we need to look at our target. That’s what you need to do, too. You have to know your Investor Identity.
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