In my book I talk about how you have a big bargaining chip with land owners when you have something to offer… like let’s say when you raise sheep. For example, if the dollar decays you’ll always have something to trade for room and board, because the sheep offers use value in its wool. Other livestock offer lots of use value, too. Today’s Cash Flow Diary podcast guest Wardee Harmon puts a real-world spin on this notion. This author, educator and organically grown entrepreneur shares about her journey into raising livestock and how her organic garden grows. She tells us why she got into it, keeps doing it and why we might just want to do the same. Wardee also tells us what you should consider before putting food in your mouth that you purchased at the grocery store. As you listen you will understand what all of this has to do with Real Estate Investing and entrepreneurial lessons. There are plenty. Wardee show us that there are lots of clever and profitable ways to use Real Estate while solving problems along the way. This is a little different type of Cash Flow Diary podcast episode. Sit back. Relax. It might just change your mindset around the foods we all consume. Listen Now
The Healthiest, Tastiest and Most Natural Food You’ve Ever Imagined with Wardee Harmon
On this episode of Cash Flow Diary, J interviews Wardee Harmon of the Traditional Cooking School blog. Wardee is an author, educator and entrepreneur in the organic industry. In this podcast Wardee shares her experience as a business owner and a ‘real food blogger,’ and she discusses what it means to ‘wake up’ to health food and traditional cooking. This podcast is an example of how it is possible to ‘do well’ and ‘do good’ at the same time.
03:04 Raising livestock
05:44 Wardee’s origin story
12:34 Profit at the expense of health
14:53 Modern food myths
18:33 From personal interest to business
21:13 Apply for free1-on-1 break though session / J’s episode insight
25:11 1,000 true fans concept
30:38 The 5/12 acre lifestyle
33:49 Opportunities are in front of you
36:12 Where to source ‘real food’
41:15 Wardee’s contact info
44:30 Advice on getting started
Main Questions Asked:
- Talk about raising small livestock.
- Are you saying the only way to get good food is to raise it yourself?
- Is it accurate that you draw the line at profit at the expense of health?
- Anything that is good for me tastes horrible. Help me with that.
- How do you go from ‘do it for yourself’ to charging for your service?
- Talk us through the process of how you realized you could turn what you love to do into a business.
- When did the 5 ½ acres come into play?
- Where could someone get their food if there isn’t a local farmer’s market?
- How do we find out more about the traditional food movement?
- What would you say to the person who is thinking about getting started?
Key Lessons Learned:
- Unless meat, milk and eggs are organic, they generally comes from a feed lot situation.
- Wardee’s website GNOWFGLINS stands for: God’s Natural Organic Whole Foods Grown Locally In Season.
- As an entrepreneur, sometimes we need to highlight the problem and then show the solution.
- If you can solve it for one person, then you can solve it for many because after one person it is just as issue of scale.
- Profit at the expense of health is where the line is drawn.
- You can choose ‘good, fast or cheap’ but you should never sacrifice good.
- Many of us make the choice of fast and cheap at the expense of good.
- The reason health food has such a bad rap is because of food myths in the modern age, such as ‘fat is bad’.
- People have the idea that doing something homemade and from scratch is hard and it isn’t.
- There’s a misconception that if you ‘love to do it’ then it won’t make money, and if you ‘don’t love to do it’ then it will make a ton of money.
- Concept: You just need 1,000 true fans to build a business.
- Core values are often found in the language you use with your audience.
- Wardee’s initial pitch was ‘are you overwhelmed?’
- The concept of investor identity comes from trying to serve and solve your own problems. It is possible to move on from there by providing a product or service to solve that problem.
- You can live the 5/12 acre lifestyle through sourcing what you put in your body (you don’t have to live on a farm).
- The opportunity is in front of you and your opportunity doesn’t necessarily look like someone else’s.
- It is possible to ‘do well’ and ‘do good’ at the same time.
- Grass fed and pastured are options at grocery stores if you don’t have a local farmers market. Try the natural food section.
- No one has a money problem, we have an idea problem.
- If it is connecting with people, it is going to spread and get feedback.
- It costs nothing to start a conversation online.
- 80% of ideas are going to go nowhere, but until you put it out there you won’t know which 20% is going to work.
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Links to Resources Mentioned
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