Black Life Coaches founder Dr. Towanna Freeman wears a number of hats. However, each is used to promote a similar purpose, which is helping as many people possible change their lives through integrity-based guidance and information.

Black Life Coaches founder Dr. Towanna Freeman wears a number of hats. However, each is used to promote a similar purpose, which is helping as many people possible change their lives through integrity-based guidance and information. In fact, what Dr. Freeman does helps more people than she ever imagined possible. Not only is she at the helm of Black Life Coaches, which is an amazing and ever-expanding operation, the good doctor runs a number of businesses and has been quoted in several nationally recognized publications. You are sure to know the names when you hear them. She's also affecting change in women's lives through a book she authored. Let’s just say her bio is really impressive!

The absolutely awesome Dr. Freeman admits to watching Wonder Woman on TV as a kid, envious of the superhero’s golden lasso of truth. (How great would it be to have one of those?) Stemming from very humble sharecropper roots, young Towanna learned early on from her grandfather that integrity is important in all she does. She honors her grandfather every day by practicing the lessons he taught. This may have been a challenge at times, because her first jobs were working with the government and in corporate America during the boom of new pager and cell phone technologies. (Remember pagers?) Freeman continued in her IT path for several years before she realized that something was missing… it was her life, which was not her own any longer. She put in miserably long hours and though she earned a great income she felt unfulfilled. She wanted a family and a social life; she desperately needed change. Her gold-paved road had become tarnished, so she took a bold move and ventured out on her own. First she married, then she recuperated in Hawaii, she thought about the life she truly wanted, and then took action steps.

Today she helps individuals, entrepreneurs and business owners find more fulfillment in their lives in a variety of ways. As a result their businesses prosper and they have more freedom to fulfill their passions. Freeman’s path includes a pretty cool love story and several transitions. Learn how she got to the point that would allow her to take the plunge in life and business, what the bold action brought to her life and the steps she took to accomplish all she has today and what she plans to achieve next! LISTEN NOW

Show Notes


On this episode of Cash Flow Diary, J interviews Towanna Freedman, who is a management consultant, executive coach, and advocate for youth. Towanna is the co-author of Purposeful Action: 7 Steps to Fulfillment, and has been featured in AOL’s Black Voices, AT&T’s 28 Days of Inspiration, Jet, and Essence. If you want to know how to make it happen, this is the podcast for you.

Episode Rundown:

[04:00] Towanna’s origin story

[10:16] Chemist to entrepreneur

[15:19] Towanna’s book

[17:24] What makes you happy?

[21:55] First life coaching client

[25:14] Free one-on-one breakthrough session / J’s episode insight

[27:04] Pursuing entrepreneurship

[29:56] Sabotaging and accountability

[33:49] Destroying negatives

[37:56] Vet your confidants

[46:30] Contact Towanna

[48:30] Advice to new entrepreneurs

Main Questions Asked:

  • What is your origin story?
  • What led you to what you do today?
  • What was the genesis from chemistry to entrepreneur?
  • Talk about your book.
  • What are the questions that people run from?
  • How did you develop the courage to get your first coaching client to say yes?
  • Why aren’t more people pursuing being an entrepreneur?
  • What would you say are the top three things that prevent people from making their plans achievable?
  • Has anyone made it without accountability?
  • What are the other components required for business, and what negatives must we destroy in order to become the resource for other people?
  • How can you tell the difference of who to listen to and who to ignore?

Key Lessons Learned:

  • The difference between one investor and another is interpersonal skills.
  • Figure out what areas of your life have been sacrificed based on your choices.
  • When we run from something, it is often the path we need to go down.
  • An important question to ask yourself is, “What is keeping you from getting to the point of happiness?”
  • Often we change what we want based on what’s in our way, rather than looking at what’s in the way and seeing how to use that.
  • Sometimes you have to put a strategic plan in place to ‘find your happy’
  • Towanna refers to her book as her ‘calling card’ as a way to legitimize herself to perspective clients. She used this, along with experience and leveraging her network, to kick off her coaching business.
  • If you can solve it for one person, you can solve it for a thousand. The only difference is scale.
  • For entrepreneurs leaving the corporate world, Towanna suggests having six months of salary in reserve banks to be available once you have transitioned away from 9-5.
  • The reserve is available for a ‘lean month,’ but not intended to live on full time.


  • It’s important to make sure that goals are ‘achievable’ and not ‘pie in the sky.’
  • Most of us have a hard time dealing with entrepreneur goals because we have not found our accountability partner.
  • Accountability partners are important, and check in with someone to present where you are and where you are going to go.
  • Life coaches provide this support structure and help you move more in your agenda.
  • You need someone other than yourself who can see the bigger picture and help you, scale, see clearly, meet the small goals, and move forward in your agenda.
  • You can make small goals and make money without accountability partners; however, if you want to make millions, you have to have a million dollar mentor.

Destroying Negatives

  • Stop multitasking because this will cause you to sacrifice quality.
  • Avoid having too much going on at once. This is why having a project plan and structure is so important.
  • Avoid funding the sinking ship. If everyone is saying ‘I’m not sure,’ then you have to listen to those around you, as you can be too close to the project. 

Vet Your Confidants 

  • When you surround yourself with your own board of advisors, choose people who are smarter than you and those who have accomplished what you want to.
  • Ensure your inner circle is vetted, and talk only with people who have a strong reputation in our inner circle and community.
  • You are the CEO so you have to take that type of attitude. Figure out what’s at stake for yourself and how far do you want to go.
  • Do background checks on people before you sit them down at your table.
  • Ask them personally, “Do you mind if I ask you about your business history?”
  • It’s important to surround yourself with the right people, but you also have to listen to them and recognize that “their idea is better than mind.”

Thank you for listening! If you enjoyed this podcast, please subscribe to the show in iTunes 

Links to Resources Mentioned 

Towanna Freeman

Purposeful Action: 7 Steps to Fulfillment (book)

Cash Flow Core Membership

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Click to Tweet 

Find out why accountability is key in #entrepreneurship @TowannaFreeman & J Massey @CashFlowDiary cashflowdiarypodcast.com #lifecoach

Do you vet your confidants? Find out why this is crucial w/ @TowannaFreeman & J Massey @CashFlowDiary cashflowdiarypodcast.com

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