LinkedIn is a professional social media site that can be an excellent lead-generation tool for business owners in the right hands. Like anything else, it’s a matter of learning how to use the tool effectively to attract the target customers. If you don’t know how to do that, listen to this episode of Cash Flow Diary. LinkedIn marketing expert and seasoned CFO Josh Turner shares a whole lot of excellent information. He’s been using LinkedIn since 2006 to build his business and generate leads. He got really good at it and started using LinkedIn in marketing for his clients’ companies. Then a light bulb went off! He could create an agency to offer this helpful service to solve other business owners’ marketing challenges. In this episode this LinkedIn guru talks about strategies you can use to boost your presence and use it as a business development tool. Josh talks about how LinkedIn is all about building relationships, putting out the right messaging and keeping your focus on whom you want to serve. Turning back the clock, Josh wasn’t always the LinkedIn expert he is today. He took a more traditional path. At one point in his career, he was the CFO of a business that had to close its doors. And that wasn’t his first less-than-positive experience working in other people’s businesses. He also admits to mistakes in his own ventures. But there was something about that one closure that opened his eyes to other possibilities. He would try his hand at being a freelance CFO… and he found his passion for helping others. Where did he find his jobs? You got it… LinkedIn! If you’re looking for a good CFO, LinkedIn might a great first step. Josh gives a lot of great tips beyond that one strategy you may want to try.