CFD 235 – It’s a Good Time to Determine the S.W.O.T. of Your Business and Goals

  • 4 years ago

As I continue to document my entrepreneurial journey, it’s time once again to take inventory of my business, practices and goals. That way I can identify how to make faster forward motion toward my goals. That’s something every entrepreneur needs to do.

In the business world, we call this an analysis of your our company’s Strengths, Weaknesses, Opportunities and Threats. In order to determine these analytics means asking five questions:

Why, What, When, Who and How?

This is converse to how we’ve been taught to ask our questions. For example, we’re taught to look at HOW to get things done, but I say until you determine your WHY there is no getting something done. That’s what I talk about in this me-to-you episode of the Cash Flow Diary podcast.

I also break down how to conduct your S.W.O.T. analysis. In brief, grab a piece of paper and pen. Start jotting down your personal strengths that will help you reach your goals (whether it’s in real estate investing or any other business). Jot down your strengths in your business practices. Same goes for your weaknesses. I’m sure you can list them with ease. You know what you could have done better over the past 12 months and what needs improvement.

What about opportunities? I see them everywhere. No kidding. At every turn I swear to you that I see opportunities in real estate investing. That’s why I love what I do! If you don’t see things that way, you have more learning to do. Listen to my podcast. Listen to other people’s entrepreneurial-minded podcasts. Read, read and read some more. There are lots of books out there and if you have a reader or computer of any type, you can download to your heart’s content for less. (You can get my e-book for free.)

Finally, what are your challenges? Are you perhaps stopping yourself from the success you desire? A lot of times we are at the core of our challenges. It is our beliefs that must change to allow success to enter our lives.

In this episode I give you a few cool exercises that will help you take action and move your needle forward toward your goals. For real. It goes hand in hand with conducting your S.W.O.T. and you’re gonna like it! Learn more. LISTEN NOW.