In this episode our guest, Elise Mitchell, shares her journey “leading through the turn.” You will learn the importance of leadership, and entrepreneurs investing in themselves, their relationships and business.
Elise is an accomplished strategic communications professional and business leader. Her entrepreneurial spirit helped build Dentsu Aegis Publications Network from scratch, into one of the top 10 fastest-growing firms globally. Dentsu is a two-time Agency of the Year winner, and Inc. 500/5000 Fastest Growing Company. The client portfolio includes well-known brands such as: Walmart, Procter & Gamble, Hilton Worldwide, Kraft, Del Monte, Canon, Merck and others.
Under Elise’s leadership, the company grew more than 500% in five years. In recognition of her accomplishments, Elise has received numerous national awards including Agency Professional of the Year, Entrepreneur of the Year, and a Top 50 Power Player accolade.
- Who is Elise Mitchell?
Elise was, and will always be an entrepreneur at heart. She found a way to take her passion and drive and make money from it, which is the essence of the entrepreneur.
Starting a business in a smaller market, with dreams of creating something world-class, was Elise’s first major obstacle.
- Understanding Your Customers And Evolving Markets
Talk directly to your customers, and seek to understand their experience. Use the opportunity to learn and grow.
Finding your courage to make your first ask is the first step to creating a real business.
Look at your current scenario and determine what you can tweak, to make the situation better? Also, determine an action plan that takes you to the next level. Just remember…the internal battle is the hardest one to win.
- The State Of Uncertainty
We often live in a perpetual fantasy that life will become simple, if we reach our fantasy destination. Nobody has all the answers but, if you believe that you do, you are NOT growing.
The game is always changing, and you must be willing to face the new challenges.
- Approaching The Turn
Entrepreneurs often get so focused on “the business” that they forget to live the rest of their lives. You should take time off to enjoy life, and rejuvenate.
Enjoy the ride – we are not meant to work all the time. You are not your own company, and if you do not invest time into relationships they will fade away.
Reference: Leading Through The Turn, Elise Mitchell
- Elise’s Takeaway
Get the business fundamentals down first, surround yourself with people that possess skills you do not have. Also, get comfortable with failure and learning-as-you-go; give yourself some runway, and give it a go!
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