Must Have Business Technique To Be Successful

A steady customer base is essential when starting a business.

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Your success depends on the value of the services you provide. Why not service your customers with a product they need?

Listen to learn what customers can't live without.

Video Transcript

Hi, Jay Massey with the CashFlowDiary.com with another quick tip about real estate and business. I'm going to share with you one of those essential ingredients just about business and what you must have inside yours.

It's been said if you're going to have a business, make sure you always have a customer. More importantly, you have something that everybody must have. For example, right now in some parts of the country it's kind of difficult to, maybe, start a jewelry business.

Maybe, it's difficult to start a travel agency or some sort of vacation or what could be considered a luxury and/or optional business. If you're going to have a business, have it based upon something that's absolutely necessary at all times. You've heard the things like food, clothing, and shelter. That's one of the reasons I definitely chose and prefer real estate is because shelter is something that we all must have to some degree or another.
More importantly, have you ever thought about this?

No matter what, no matter where, every person wants or needs a place to live, work, play, or lay. Let me explain those really fast. You need a place to live. That one's kind of obvious, right? What about businesses?

A business typically needs a place to house its employees. That could be your real estate strategy.
What about this one?

Here's an idea.

Many of us like to play. One of the things I like to do is I love to go to a movie theater. That's not done outdoors. It's done indoors. Guess what? That's my place of play and that's also a business and it needs a place, but here's the fun part that I really like about real estate. When it comes to food and clothing there's going to come a time in your life as well as mine where we no longer need food or clothing. We will still have a need for real estate. Do you know when that is?

That's right.

It's a place in time when we need to lay to rest. That's right, a cemetery. You might not have thought about it, but here's the point, it's still a real estate play. It's one of those areas that real estate has an advantage in my opinion. We will always need some form of real estate. I love it for that very purpose and because of that you always have a customer. I think it's very neat. It becomes up to us to create value with the real estate that we own or control.

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